“As a CPA who has spent decades helping business owners navigate the complexities of finance, taxes, and growth, I can say with certainty that the difference between businesses that thrive and those that merely survive often comes down to mindset and leadership. Shift captures that truth in a way I haven’t seen before. Through the story of Steve, an HVAC owner whose journey mirrors that of countless entrepreneurs, Matthew Pearson illustrates principles that are both practical and transformational.

This book is not theory—it’s life and I as a partner and CPA for Matthew have been a part of these Shifts personally. Every chapter pulls you deeper into a narrative that feels familiar, while at the same time equipping you with insights that can change the way you run your business starting today. I believe every business owner, no matter the size of their company, will find themselves somewhere in these pages.

If you’re ready to move from constant struggle to sustainable success, this book will help you make the Shift.”

— Hubert McIntosh, CPA